A business simulation built for the classroom.
Give students the experience of running a company before they have to run one.
Where CEO LAB fits.
Designed for strategy, general-management, capstone and executive-education settings.
What students learn.
Understand competitive positioning and strategic trade-offs.
Connect operating decisions to P&L, cash flow and company valuation.
Understand elasticity, competitive pricing and market-share trade-offs.
Manage production capacity, inventory, quality and utilization.
Choose between R&D, marketing, capacity and new products.
See how receivables, payment terms and inventory affect cash.
Experience how rivals react to successful strategies.
Decide with forecast ranges, not perfect information.
Flexible classroom format.
Classroom exercise · executive workshop · team event
20 min briefing · 50–70 min simulation · 20–30 min debrief
MBA strategy and general-management courses
Students play several quarters between sessions.
MBA / EMBA capstone programs
Full strategic simulation with detailed financial analysis. Configurable game length is planned.
Built for faculty, not just students.
- Create class sessions with a join codeAvailable
- Teams compete in one shared marketAvailable
- Student roles: CEO, CFO, CMO, COOAvailable
- Start, pause and advance quartersAvailable
- Watch team decisions liveAvailable
- Inject market shocksAvailable
- Compare team performance and gradeAvailable
- Export results to CSVAvailable
- Class league and certificatesAvailable
- Automatic post-game case analysisAvailable
- Choose difficulty and shared market seedAvailable
- Select number of quartersPlanned
- Configure market assumptionsPlanned
- Track strategy evolution over timePlanned
- Guided instructor debriefPlanned
| Team | Company | Status | Value | Score |
|---|---|---|---|---|
| Team A | NOVA | ✓ Submitted | €14.2M | 86 |
| Team B | Volt | ○ Drafting | €12.9M | 74 |
| Team C | Apex | ✓ Submitted | €11.4M | 69 |
| Team D | Orion | ○ Drafting | €10.6M | 58 |
Materials for faculty.
Items marked In development are being written with pilot faculty and are not yet downloadable.
Run CEO LAB with a small cohort.
Interested in piloting CEO LAB with your MBA, EMBA or executive-education cohort? Help shape how the simulation is taught.
Bring CEO LAB into your classroom.
Experience the simulation from both the student and the instructor perspective.
Try Student SimulationFrequently asked questions.
Is CEO LAB powered by AI?
Yes. Competitors are adaptive strategy agents that react to the market and to your past moves, each with a personality and a temperament that varies per game. Financial and market outcomes are calculated by the simulation engine. Language-model competitor agents are in development.
Are financial results generated by AI?
No. Revenue, costs, inventory, cash flow and market share are produced by deterministic simulation logic.
Can the same simulation be reproduced?
Yes. The engine is seeded: the same seed and the same decisions produce the same underlying result. Instructors can give a whole class one shared market.
Is CEO LAB suitable for MBA programs?
It is designed for strategy, general-management, capstone and executive-education use. A faculty pilot program is open.
How long does a simulation take?
From a 90–120 minute classroom exercise to a multi-week module or a full 12-quarter capstone.
Can instructors configure the simulation?
Today instructors choose difficulty and a shared market seed, run team sessions, pause and advance quarters, inject market shocks, and grade and export results. Selecting the number of quarters and editing market assumptions are planned.